Ellie Moore
Some Findings from the 2021 Brandwatch Report on Social Media Engagement for Higher Education
Last year, Brandwatch released a report titled The State of the Higher Education Social Media Marketing Profession in 2021. [1] Going...
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Murray Beattie
- Apr 8
- 3 min
Top 5 Tips for Event Managers Planning a Hybrid Alumni Event
For many within the educational sector, it’s been a long time since they last hosted an in-person live event. The global pandemic meant...
64 views
Ellie Moore
- Apr 5
- 2 min
We Ran a Hybrid Alumni Event for Cornell University!
Last week was a big one for us. After much planning, collaboration, design, and communication, we finally launched Cornell Leadership...
53 views
Ellie Moore
- Mar 25
- 4 min
Reasons Why Your Academic Research Group Should be on Social Media
Academia and social media. In the not too distant past, this would have seemed like a bit of an oxymoron. We thought of Facebook as a...
38 views
Ellie Moore
- Mar 18
- 3 min
Why You Should be Building a Social Media Community in Your University
Social media is used by billions of people, so it only makes sense that universities build themselves a community online...
35 views
Ellie Moore
- Mar 4
- 4 min
Dealing with Negative Comments on Social Media
We all know that the introduction of social media has been one of the biggest and most important changes in the world of business and...
36 views
Ellie Moore
- Feb 25
- 3 min
How to get people to submit content for your university
85% of users find user generated content to be more trustworthy than a brand’s own ads. This is how you get UGC for your university...
45 views
Ellie Moore
- Feb 18
- 3 min
5 Reasons Why Universities Should be Using TikTok
My friends got into TikTok during the big lockdown rush of 2020 when visits to the app grew by 600% compared to the year before. I was...
128 views