Last year, Brandwatch released a report titled The State of the Higher Education Social Media Marketing Profession in 2021. [1] Going...

For many within the educational sector, it’s been a long time since they last hosted an in-person live event. The global pandemic meant...

Last week was a big one for us. After much planning, collaboration, design, and communication, we finally launched Cornell Leadership...

Academia and social media. In the not too distant past, this would have seemed like a bit of an oxymoron. We thought of Facebook as a...

Social media is used by billions of people, so it only makes sense that universities build themselves a community online...

We all know that the introduction of social media has been one of the biggest and most important changes in the world of business and...

85% of users find user generated content to be more trustworthy than a brand’s own ads. This is how you get UGC for your university...

My friends got into TikTok during the big lockdown rush of 2020 when visits to the app grew by 600% compared to the year before. I was...