Ellie Moore
Some Findings from the 2021 Brandwatch Report on Social Media Engagement for Higher Education
Last year, Brandwatch released a report titled The State of the Higher Education Social Media Marketing Profession in 2021. [1] Going...
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Ellie Moore
Mar 18, 20223 min read
Why You Should be Building a Social Media Community in Your University
Social media is used by billions of people, so it only makes sense that universities build themselves a community online...
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Ellie Moore
Mar 11, 20224 min read
How to Use Social Media Mindfully During the Ukraine Crisis
On February the 24th, Russia launched a full scale attack on Ukraine. Millions of people are fleeing their homes, their country, and...
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Ellie Moore
Mar 4, 20224 min read
Dealing with Negative Comments on Social Media
We all know that the introduction of social media has been one of the biggest and most important changes in the world of business and...
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Ellie Moore
Feb 25, 20223 min read
How to get people to submit content for your university
85% of users find user generated content to be more trustworthy than a brand’s own ads. This is how you get UGC for your university...
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Rob Armstrong-Haworth
Nov 16, 20213 min read
How to plan for a successful TikTok Creator campaign
Where to start when it comes launching your first TikTok Creator campaign
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Rebecca Roberts
Oct 12, 20212 min read
Why Relevant Conversations Were Key to Students This Summer
How UCAS' Just so you know campaign utilised peer-to-peer content to provide students with support and clarity leading up to Clearing....
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