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David Cowan
Jun 7, 20231 min read
What we delivered to Cambridge University
We had a wonderful time delivering workshops for Cambridge University's professional staff, helping them get creative (and have fun!)...
35 views

David Cowan
May 10, 20232 min read
Insta-Queens: 4 University Posts That Reign Supreme on Instagram
4 universities that prove they're more than just textbooks and lecture halls...
55 views


David Cowan
May 2, 20232 min read
Encouraging Staff Advocacy at Your University
Have lots of staff at your university doing wonderful things? Find that they aren't so good at sharing these wonderful things online?
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hilary.young
Apr 13, 20233 min read
5 Reasons Academics Should Be Using Twitter
Sharing your academic research on Twitter offers many advantages and may help boost your visibility in 5 different ways...
49 views


Daniel Marrable
Jul 6, 20221 min read
Our 2022 Social and Digital Media Workshop Packages for Higher Education are here!
We're so happy to finally be able to announce our full social media workshop and training packages tailored specifically for Higher Ed...
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Ellie Moore
May 6, 20223 min read
Some Findings from the 2021 Brandwatch Report on Social Media Engagement for Higher Education
Last year, Brandwatch released a report titled The State of the Higher Education Social Media Marketing Profession in 2021. [1] Going...
44 views

Murray Beattie
Apr 8, 20223 min read
Top 5 Tips for Event Managers Planning a Hybrid Alumni Event
For many within the educational sector, it’s been a long time since they last hosted an in-person live event. The global pandemic meant...
74 views


Ellie Moore
Mar 18, 20223 min read
Why You Should be Building a Social Media Community in Your University
Social media is used by billions of people, so it only makes sense that universities build themselves a community online...
44 views


Ellie Moore
Mar 4, 20224 min read
Dealing with Negative Comments on Social Media
We all know that the introduction of social media has been one of the biggest and most important changes in the world of business and...
43 views


Ellie Moore
Feb 25, 20223 min read
How to get people to submit content for your university
85% of users find user generated content to be more trustworthy than a brand’s own ads. This is how you get UGC for your university...
57 views


Rob Armstrong-Haworth
Nov 16, 20213 min read
How to plan for a successful TikTok Creator campaign
Where to start when it comes launching your first TikTok Creator campaign
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Rebecca Roberts
Oct 12, 20212 min read
Why Relevant Conversations Were Key to Students This Summer
How UCAS' Just so you know campaign utilised peer-to-peer content to provide students with support and clarity leading up to Clearing....
69 views

Daniel Marrable
Nov 2, 20201 min read
November Content Inspiration Calendar
Here's your November content inspiration. These are the events and key days that may be trending on social media. This calendar will also...
32 views

Daniel Marrable
Oct 5, 20201 min read
October Content Inspiration Calendar
Here's your October content inspiration. These are the events and key days that may be trending on social media. This calendar will also...
32 views

Daniel Marrable
Aug 31, 20201 min read
September Content Inspiration Calendar
Your September content inspiration calendar.
48 views


Laura Berni
Jan 22, 20203 min read
What’s 2020 going to be like for marketers?
What content types are marketers going to focus on in 2020; and how can we learn from them?
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Daniel Marrable
Jul 30, 20195 min read
4 simple steps to build an effective social media strategy
Social media strategy is the framework for learning, collaborating and sharing resource across departments and individuals.
11 views
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